Branding · FISA Lab
Your logo has to work on a bag, a box and a shelf, not only on a screen.
A new logo or a redesign for food and beverage brands, with the identity system and the hand-drawn illustration that carry it across every pack.
New logo or redesign
A new logo starts from the product and the customer: what the brand promises and where it will sit. A redesign starts from what your customers already recognize. We keep that and change what is holding the brand back.
What you get
- The logo in its main, horizontal and compact versions, for packs, labels and screens.
- Color and type that hold up on kraft, glass, film and cardboard.
- Hand-drawn illustration when the brand calls for a character or a signature image.
- Rules of use, so the next flavor or format stays in the family.
How a redesign works
1. We list what stays: the color, the character, the shape people look for.
2. We find what is holding the brand back on the shelf.
3. We propose the redesign and show it on your real pack.
4. You approve, and we deliver final files and rules of use.
Selected work. Illustration and packaging: Tony Tormenta, FISA Lab partner.
FAQ
How is a food brand logo different from any other logo?
It has to read at shelf distance, survive small labels and print on bags, glass and cardboard. We design it on the pack, not on a blank screen.
Will a redesign confuse my current customers?
A redesign keeps what customers use to find you, like the color, the character or the shape, and changes what is holding the brand back.
Do you also design the packaging?
Yes. The logo is the start. Packaging design and the regulatory label can come in the same project.